Submitted by Dick Ochs (not verified) on May 13, 2008 - 10:49am.
The article in the Sun a few days ago about WYPR's ratings going up since Marc left is irrelevant. Ratings should have nothing to do with public radio. If ratings dictate programming policy, then WYPR should drop all its programs and have the type of programming that gives 5 commercial stations in Baltimore higher ratings than WYPR. Ratings are a commercial criterion for programming. That indicates where WYPR's management head is at. If you think this is accurate, let me know and I will send this as a letter to the Sun.
Did the rating survey include WYPR's remote stations in Ocean City and Frederick? Is WYPR airing less Baltimore issues lately? How would this effect ratings?
Ratings
The article in the Sun a few days ago about WYPR's ratings going up since Marc left is irrelevant. Ratings should have nothing to do with public radio. If ratings dictate programming policy, then WYPR should drop all its programs and have the type of programming that gives 5 commercial stations in Baltimore higher ratings than WYPR. Ratings are a commercial criterion for programming. That indicates where WYPR's management head is at. If you think this is accurate, let me know and I will send this as a letter to the Sun.
Did the rating survey include WYPR's remote stations in Ocean City and Frederick? Is WYPR airing less Baltimore issues lately? How would this effect ratings?