Why is likability a factor?

Why is likability a factor? If I'm going in for heart surgery, I want the best doctor, not the most "Likable" one. This is ridiculous. I'll never have a personal relationship with the president, so why on earth would I be concerned whether the He/She is likable or not?! Let's be responsible media people and not entertain false qualifications like "Likability".

On topic of the primary, I'm an independent, so I can not participate in the primary. If I could, Id' vote for Edwards first, Obama second, Clinton last (no matter how many candidates there are).

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